Reiff grew up cheering for his older brother, Riley Reiff, when he roamed the turf at Kinnick Stadium. On Thursday, the younger sibling decided to follow in those footsteps.
"I've thought about it and talked about it with my family," the 6-foot-3, 215-pound Brady said. "I just didn't see the need to wait anymore. I saw what I needed to see. I know the coaches there. I know the school. It was time."
Brady Reiff, who also held a South Dakota State offer, delivered the news to Riley. As expected, the feedback was positive.
"He just said that he was really proud of me and happy for me," Brady said.
Assistant Reese Morgan led the Iowa's recruitment of Brady. He also landed Riley for the Hawkeyes.
"He's a great guy, really easy going and easy to talk to," Brady said. "I glad he had interest in me."
Like Riley, Brady is an accomplished wrestler for Parkston (SD) High. He's won two state championships, this winter's coming at 220 pounds.
Iowa is bringing in Brady as a defensive end, just like it did with Riley, who ended up being an all-American left tackle and eventually a first-round NFL Draft pick.
"(Brady's position) is kind of open-ended," Brady said. "They see me as a defensive end now and we'll see where it goes from there."
Brady Reiff considered committing when Iowa offered him a scholarship in mid-January. Took make sure his strong feelings for the Hawkeyes were pure, he checked out Lincoln and listen to the Spartans.
"I took a look," he said. "The Nebraska visit was nice. I took an interest in Michigan State. It was really Iowa the whole time, though. I just really like Iowa."
Brady now can concentrate on his upcoming football season knowing his college decision is behind him. He's looking forward to it.
"It's a little bit of a relief," he said. "It's nice to get it off of my chest and out of the way. I've been thinking about it for a long time. I had a feeling it would come down to this"
Reiff becomes Iowa's eighth known verbal commitment in the Class of 2015. The pledges are non-binding until prospects sign national letters of intent in early February.