Iowa sent the Hoosiers to their 10th loss in a row and halted a three-game skid of its own in a 73-57 in front of an announced crowd of 11,011 at Carver-Hawkeye Arena. The home team completed a sweep of the two-contest, season series with Indiana.
Sophomore Matt Gatens scored a career-high 25 points for the winners, besting two 22-point performances, the last being at Indiana in February of 2009.
"I think we learned something on Thursday (in a 74-57 loss at Northwestern)," Iowa Coach Todd Lickliter. "I think we wanted it to be easier than what it was going to be and there's no easy way to win a game. You have to go out and compete. You have to play with focus and purpose and do what you do.
"Thursday that wasn't the case, but today I thought we learned a valuable lesson."
Indiana (9-19, 3-13) got 22 points from Verdell Jones III, who also committed a game-high five turnovers. The Hoosiers turned the ball over 20 times against just four assists and never led in the game.
"First thing I would say is for two teams that are near the bottom of the Big Ten Standings that was a very hard fought game," Indiana Coach Tom Crean said. "Iowa is a very physical, aggressive and cerebral team. I'm very impressed with how they continue to improve and get better.
"They're a lot like us in the fact in that they're fighting without a lot of great results."
The Hawkeyes spent a lot of time scrambling for extra possessions off the backboards and by diving on the floor.
"We got to most of the loose balls," Lickliter said. "We were active. We were in tune. We were helping one another."
Lone Iowa senior Devan Bawinkel was honored before the game with his Hawkeye jersey in a frame.
"It was nice to send Devan Bawinkel out with a win," Lickliter said. "He's been a pleasure and just a real asset to the program. He's going to be successful throughout his life. He's going to represent this program in a positive way forever."